Grade the label, not the hype.

A common general guideline is roughly 0.7 to 1.0 grams of protein per pound of bodyweight per day — the lower end for mostly sedentary days, the upper end when you are resistance training. Our free Protein Target Calculator turns your weight and activity level into a rough daily range in a few seconds. Treat it as a starting estimate, not a prescription: it is a general nutrition guideline, not medical advice, and you should confirm your own target with your clinician, especially on appetite-suppressing medication or with any condition that affects protein needs.

Reduced appetite is a well-known effect of GLP-1 medications — that is the reality this site is built around. But the medication itself is not our subject: we review the food, drinks, and gear people use alongside it, never the drug. Any question about the medication — whether it is right for you, dosing, or side effects — belongs with the clinician who prescribes it, and we will always point you there. What we can say plainly and factually is the thing this whole site turns on: when appetite drops, total intake often drops with it, but a protein target does not — which is exactly why protein-dense, small-volume products matter.

Sometimes, but less often than the price gap suggests. Isolate is filtered to 90%+ protein with most of the lactose and fat removed; concentrate sits around 70–80% and costs less per gram. If you are lactose-sensitive or chasing the leanest possible macros, isolate earns its premium. For most people the practical difference is small, and the dollars-per-20g-protein number settles it — a well-priced concentrate frequently beats a marked-up isolate on everything but the lactose line. We compute that figure for both so the filtering premium is visible instead of assumed.

It means an independent lab — not the brand — verified that the product contains what the label claims and is free of banned substances or contaminants. It comes in tiers: a brand publishing its own lab results is good; ongoing certification programs like NSF Certified for Sport and Informed Sport, which batch-test and audit, are stronger. The catch is that "lab tested" on a label can mean almost nothing without a name and a certificate behind it. We state each product's status plainly — certified, self-published, or not published — and treat "not published" as a real mark against, not a neutral blank.