Protein per Dollar

Protein per dollar normalizes price to the thing you are actually buying: grams of protein, not tubs or boxes. We express it as dollars per 20 grams of protein — a single serving-sized unit — computed the same way for every product, so a $60 tub, a $25 bag, and a box of bars line up honestly. Packaging is built to obscure this with bundle pricing and scoop sizes that flatter the front label; the division cuts through it. It is the first number in every review and the backbone of the cost-savings tables.